Head of Ecommerce

Head of Ecommerce

Location:  Borehamwood – Hybrid working available, 60% at home, 40% office.

Salary: £80,000 – £85,000 p.a.

Benefits include 25 days holiday increasing by 1 day per annum up to 30 days, paid 4-week sabbatical after 5 years’ service, staff discount, healthcare, subsidised gym membership, eye care vouchers, pension, onsite training program, and childcare vouchers.

Fantastic opportunity for experienced Head of Ecommerce to join this award-winning international ecommerce company with over 10 years proven success in their field.  The Head of eCommerce is a pivotal senior member of the company, attending weekly trade meetings and being the key contact for the leadership team on day-to-day trading.

The Head of eCommerce lives and breathes our B2C trade plan, acting as the linchpin for all of marketing on daily trading concerns. This role has responsibility for balancing overall B2C sales targets, discount and marketing spend to deliver profitable sales growth for both brands. You will liaise with channel managers to ensure activity is planned in and executed as well as taking direct line management responsibility for the web trading team (whose responsibilities include merchandising the website to ensure category and product performance).

You will sit within the Marketing & Digital department (currently a team of 55), reporting into the Trade and Online Marketing Director.

Duties: –

  • Ownership of the B2C trade plan for both brands with responsibility for the overall B2C sales, discount and marketing spend lines
  • Co-ordination across the wider marketing team (predominantly CRM and Affiliates) to ensure channel activity is aligned to the trade plan and delivered to budget
  • Management of month-end forecasting based on planned activity and in-month refinement of activity to deliver budgets
  • Updating and reporting on performance to the Senior Leadership Team
  • Ownership of the Amazon P&L, ensuring that day-to-day and promotional sales are delivering to budget
  • Working closely with our Head of Brand to deliver a cohesive omnichannel experience
  • A key stakeholder in our product roadmap for customer improvements
  • Support Head of Product Marketing & Buying Director to develop the new product sourcing strategy, and deliver seasonal offers and new product ranges

 Your Direct Reports will be responsible for:

  • Achieving category sales and margin targets, through a focus on improving individual product performance, optimising, and enhancing the product range, and reporting on the impact of any actions
  • Working alongside channel managers (PPC, Affiliate, SEO, CRM) to analyse trends for key products, and to help optimise/convert traffic coming to products and to plan activity to support product sales through all channels
  • Executing on-and-off site of key campaigns, messaging, and product selection, alongside Creative & Brand teams
  • BAU website optimisation, reviewing landing page performance, customer journey reviews and analysis, and working alongside the Product team to enhance website functionality

 Requirements: –

  • Minimum of five years commercial eCommerce trading experience
  • Previous experience of managing a commercial trading calendar and coordinating activity and promotions to achieve commercial targets within budgeted spend constraints
  • Demonstrable experience working for a B2C transactional online business, which has a product portfolio greater than 3,000 lines
  • Exceptional analytical capabilities, including experience of the following web analytics tools – Adobe Analytics (Site Catalyst/Omniture), Google Analytics, Content Square – aswell as internal Datawarehouse tools
  • High attention to detail, and capable of strong written and verbal communication skills, suitable for all levels of stakeholder

A little bit about you:

We are looking for someone who is passionate about our products and driven to overachieve our business targets, by being influential and collaborative around the business.  This is an exciting and fast paced role, so you’ll need to be well organised, highly analytical, pragmatic and used to working to exceptionally fast turn around times.

The ideal candidate will be a natural planner, who finds it easy to interpret complex data sets and quickly react to what the data tells them.  This role and team is fast paces and highly dynamic – you should be driven by turning things around to tight deadlines and not afraid to adjust plans where there is a business need to do so.

You will be a quick learner whose instincts are informed by experience, enabling you to anticipate trading patterns and pitfalls and proactively plan for multiple scenarios. You will be a collaborative and co-operative colleague to your teammates and will be unafraid to raise issues, focusing on solutions and motivating the team around you to do the same.

At busy times you should be comfortable rolling your sleeves up and get stuck into to the detail with the team, whilst also being comfortable stepping away and taking on a more strategic role the rest of the time.

Salary: £80,000 to £85,000 p.a.

Location: Borehamwood, Hertfordshire

Apply Now