Vacancies

PR Executive – Contract

PR Executive – Fixed Term Contract

Borehamwood, Hertfordshire

Salary:  £24,000 p.a.

Contract:          Fixed Term contract until end December 2021

Our client is a successful eCommerce company based in Borehamwood and are leaders in their industry.  They are looking for an experiencedPR Executive to join their marketing team on a contract until the end of December.  You will be responsible for running daily PR campaigns, creating and developing campaigns with a focus on driving customer engagement to maximise the continual growth of the company.

It is essential that you have strong understanding of media, communications, wider marketing channels, and effective execution. You will have an abundance of enthusiasm and energy with real tenacity to deliver great results.

Duties

  • Researching, writing and selling-in press releases and gift guides to target media
  • Liaising with the Buying team to understand products to promote based on business need
  • Securing news coverage and product placements in national, lifestyle, broadcast and print by reaching out to the media on a daily basis, pitching new products, press releases or content
  • Supporting the delivery of PR campaigns ensuring they are supported by other marketing channels
  • Working alongside the PR & Comms Manager to plan and implement PR strategy
  • Working with the design team/content agency to create digital content pieces to optimise SEO
  • Supporting the SEO team with backlinks, content outreach and updating content calendar
  • Working with the wider business to collate information to write industry award entries
  • Using media monitoring platforms to keep track of and analyse coverage
  • Sending regular coverage updates to the business and providing monthly reporting on coverage
  • Seeking new influencers to work with through key campaign periods
  • Organising journalist one-to-ones to brief them on new products in the run up to key gifting periods
  • Arranging and co-ordinating experiences for press/blogger reviews
  • Helping to organise and attend press/blogger events, organising menus, goody bags etc.
  • Managing the press office and responding to reactive media enquiries
  • Managing admin tasks including sending vouchers for reviews, competitions, updating press contacts/ blogger database on a regular basis
  • Keeping on top of competitor activity, media landscape and news stories

Requirements

  • c2 years experience of working in an agency structure or in-house PR team.
  • Able to contribute ideas for Digital PR campaigns.
  • Working knowledge of branding within the lifestyle sector.
  • Existing contacts and relationships with national and lifestyle press and bloggers
  • Experience of developing and delivering a communications strategy
  • Excellent time management skills, highly organised and knowledge of media deadlines
  • Strong communication skills and ability to build great relationships with the media

Desirable

PR degree/ qualification

Experience of using Gorkana/Cision media monitoring platforms

Influencer contacts

Salary: £24,000 p.a.

Location: Borehamwood

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